What is a brand?
When I was a little guy there was a commercial that repeated throughout my cartoons. It was The Chuckie Cheese message, “Where a kid can be a kid”, every time I heard that my attention was hooked to the monitor because I knew that there might be something fun involved. There was always something fun or exciting that followed that message.
That’s branding when a feeling is directly connected to a name. A brand can be anything—a symbol, design, name, sound, reputation, emotion, tone, and much more—that separates one thing from another. With my example of Chuckie Cheese, that message became a part of the name itself, that separated it from any other pizza company out there.
The example I gave was more of a corporate, business brand, though branding on a personal level is what I will be talking about. What have you associated yourself with, authority, down to the earth or someone people look to for help?
It’s always easy to talk to others when you put on a front, but sooner or later, your friends will find out who you really are and everything that you’ve worked on will be ruined. In the Online World, it’s even worse and a complete turn-off.
When you brand yourself in the social hemisphere, people don’t want to see someone who has it all together but someone they can relate to. Small beginnings aren’t something to be ashamed of, but to be celebrated. You can connect with someone you can relate to, a sense of not being alone in the world
To build your brand, you need to be yourself and all the odd personality traits that go with it. This is where being human is your best trait.
When you first got into social medias like facebook or twitter, you wanted to connect with real people. If that person shared only the victories in life, leaving out all the hardship and trials, you would have a hard time trusting that person. Some of you probably already know this, but a nice reminder of keeping it real can go a long way.
Become a master of one
There are so many articles out there that tell you that you need to be apart of all the social medias, some of that is true to a point. You should be putting yourself out on all the social medias, though you need to become the master of one.
Finding that one social media to devote your most attention to can be difficult at times, but with the right tools, you can find where your traffic is going. Google Analytics is great at this, plus its free to use as well. You just need to connect your site to Google Analytics and check out Acquisition – social. I personally have used this myself and had found that all my traffic was coming from twitter, so that’s where I devote most of my time.
Yours might be different, it all depends on one your topic of choice and where all your audience is going to discuss things.
Build your Online Presence
Having your own website Online is vital to all your branding strategies, if you haven’t built one yet, check out my post on building a website. I personally recommend buying a domain through namecheap.com, though there are free options available on Wealthy Affiliate.
A website is something you’re going to want to monitor on an ongoing basis, and improve upon whenever and wherever possible. Adding content on a daily or weekly basis, depending upon how much you can put into it, is one way of accomplishing this. By Googling yourself and your website, you can find out what others are talking about you and how they perceive you. Without this knowledge, it would be difficult to brand yourself.
I remember this one story I heard about a young kid standing outside in line. The place was chaotic, people scrambling to stay in line, some completely oblivious of what’s around them. The next thing you know, everyone is standing at attention in a separate line. How was this done you may ask, well the young lad started barking out orders and everyone instinctively started to listen.
This young man had no degree, no position or place of leadership and yet because of his confidence, everyone listened and obeyed. That’s what a belief in yourself can do and that’s where you can start building your brand.
I like this one, be silly. Show your silly side, so many times we hide our humor for fear of being rejected or laughed at. It’s just that side of you everyone wants’s to hear, the carefree or the wild side.
You may have been taught growing up that we need to present out professional side and that’s alright at times but it can become quite boring. Your audience is more likely to connect and engage with you if the feel a personal connection with someone, everyone has a goofy side to them.
Make a silly face when posting pictures on facebook or twitter, tell a joke as long as it aligns up with what you’re talking about, show people that you know how to enjoy life.
Promote your content directly
Talk to people directly, asking them what they want to hear. This is why companies hire social media directors because people want to connect with real people. Find someone you can help and show them how you can help them.
Become a part of a community of influencers
If you google up your niche, the topic you are passionate about, along with the forum. You will find that they are so many forums you can be a part of, the community of people with your passion in mind. Write posts that might help others, look for people asking questions and become that one person that has the answer.
The one community that I’m a part of is Wealthy Affiliate, I’ve been with them for 2 years and have found everyone there wants to learn, to become a part of a helping community. In my opinion, a community should be community ran with guidelines. You can find their guidelines here, be careful of communities that are ran by arbitrators and in that I mean communities that dictate what should be shared by mediators, not the community.
I’ve been a part of some communities that ran me out because my information wasn’t in line with what they thought was right, their information was outdated. They had no guidelines just law enforcers. You will not build your brand in those communities.
Don’t be afraid to voice your opinion, some people are looking for opinions, not facts or laws. If you disagree with someone tell them, within reason, of course, you can be respectful and disagree at the same time.
Make use of stories
Remember my story about the company Chuckie Cheese, that picture helped establish an understanding of what branding is. Making use of your stories or stories that you have heard can help in building your brand
Do an ‘AMA’
You can get onto sites like Quora or Reddit and post an AMA(Ask Me Anything). By this, you can promote your expertise by being accurate and authentic.
I want to thank you for being a part of me branding myself with this article and hopefully you learned a littler more about branding yourself. Share your opinions and perhaps some of your trials and errors in this field of branding yourself.
If you don’t have an affiliate website, check out my review on Wealthy affiliates, a community that pays it forward and believes in the ones they serve.