Tips for finding keywords for SEO
Just in case you didn’t know, SEO stands for Search Engine Optimization and it’s how we rank with google. It’s like putting your name behind web traffic, when users look for things in google, you want your website to pop up.
Finding that right keyword is like search for buried treasure, with the right tools and a game plan to succeed, you can conquer the seven seas of Online Marketing. Even though the Davy Jones locker of google keeps changing things, there are some things that will always stay the same.
A keyword will always have someone behind them looking for help, seeking out that one website that will solve the problem that they need fixed. Whether it’s on building a boat to get across a lake or trying to figure out where to go for their annual vacation. They will be putting in those keywords and your going to want to get your website behind it.
What is Keyword Research?
Like I explained before, someone somewhere is looking to solver their problem. You want to be that problem solver. A knowledge of what they are putting into that google search is going to be your utility belt of SEO Marketing Strategy.
Let me help you get down to the nitty gritty of whats going to go into that belt of yours, MR or Misses SEO Hero.
Keyword Research Strategy, List building
Your going to need a list of topics that your going to want to talk about on your website. Make a list of 5 or more topics on your given niche and then put those aside, later on I’m going to help you find keywords for each of those topics.
“Don’t have a website, check out my posts on how to build a website.”
If you write content on a consistent basis, these are probably going to be topics you regularly write about. Or perhaps they are the topics that come up when visitors come in to your website. Put yourself into your visitors shoes, a kind of buyers persona.
Take a look at this website, I have 5 topics. Getting Started, Website Design, Product Reviews, web traffic and content creation. Your topics will depend on what kind of niche your in.
Fill those topics with keywords
Now that you have a list of 5 or more topics, your going to have to find keywords in each topic. These are keywords that you think are important to rank in the SERPs (Search Engine Results Page) because your visitors are probably going to be searching for those specific terms.
A great strategy to find those keywords is called Alphabet Soup in Google
Using Alphabet Soup in Google
And no, I’m not talking about Campbell’s Alphabet soup, though it is getting really cold where I’m at and soup sounds really good. The Alphabet Soup that I’m talking about is using keywords and the alphabet to find certain keywords to put into a keyword Research Tool.
In google search, you put in the topic of choice. For this post I put in Keyword Research.
As you can see, it brought up adwords, amazon, app and then below when I put in b, it gave best practices, backlinks, bing. You can use those to come up with they keywords for each topic.
Using answer sites
You can use answer sites to come up with keyword ideas for your topics because visitors are flocking to these sites looking for answers. You can use these sites to find what they are looking for each topic to find the right keywords.
- Yahoo Answers (for question and answers related to keywords)
- Ehow.com (for “how to” related to keywords)
What is head and long tailed keywords?
A head keyword are shorter and more generic, they are typically 1 to 3 words long. Long tailed keywords are more than 3 words long. When your first starting out, your going to want to learn more toward the long tailed keywords that are more specific to the niche your writing about.
Head terms have a bigger competition and will take your a lot longer to rank under, though as for long term goals in your strategy, your going to want those. But for your more short term goals, your going to want to use long tailed keywords. You can tell the difference by typing them in, which one would be harder to rank under?
#1 Tips for finding keywords for SEO
If you said # 2, you would be right. While head terms have a lot of traffic, you would find it a lot easier to rank under “Tips for finding keywords for SEO”
That someone is looking for something specific is probably more qualified to rank under than a generic term such as keywords. Someone searching for keywords could be searching for anything, most of them unrelated to what your writing about.
My advice to you, is to have a healthy mix of head and long tailed keywords. You will want the quick wins that long tailed keywords will give you and yet, will also want to chip away at those head keywords for a more longer term goal.
What keywords are your competitors ranking for?
Your not necessarily going to want to rank under the same keywords that your competitors are ranking under, but knowing what keywords they are using will help evaluate what kind of strategy to use.
If your competitor is using keywords that your trying to rank under, it does make sense to improve your ranking for those keywords. While your digging for keywords, you may find some that they are not using. That’s a great way to sneak your website into the Online Business World.
How does one find out what your competitors are using? Well you could either play under cover spy and manual go through every keyword your competitor might use, seeing what position there are in. Though you may find that to be long and very tedious, you might have better things to do.
The SEmrush tool might be prefered, which allows you to do several free reports that show you the top keywords for the domain you are using. You will find this to be a more efficient way of gathering a record on your competition.
Try it out for size.
Use Jaaxy’s Keyword Research Tool for faster results.
You’ve got your crew of keywords, a game plan on how to use them, now all you need is a pirate ship, to set the sails and begin your search for the legendary pirates booty. A raft might work, but that’s a whole lot of paddling. You better enjoy your company because it’s going to be a long time a coming to treasure island.
“Check out my review on the Jaaxy keyword Research Tool”
Just like any pirate, you need a pirate ship with full sails to traverse those wicked waves of the ocean. And captains quarters with a locked door to keep those land lovers from spoiling your treasure hunting plans.
The Jaaxy’s Keyword Research could be considered the best ship to ever set sail, Jaaxy will make those keyword strategies go by so fast, you might wonder if your on the right ship or not. You can keep a running report of all those keywords that you can rank under, finding the ones with low competition and high traffic.
Remember that alphabet soup technique I taught you, well Jaaxy has it ingrained within their system. Instead of having 2 screens, one with the keyword research tool and the other with google search terms, you can do it all on one screen.
Keyword Research Tool booby traps
You got to watch out for those, especially if you decided not to go with Jaaxy. The things you need to keep an eye out when look for a keyword and keyword research tool.
Anything that you INSTALL
(2) Anything that provides PPC guestimates
(3) Anything that uses Alexa as the key factor in determining competition
(4) Anything that requires several searches to accomplish a singular task
(5) Tools that don’t pull results from ALL search engines
It’s a long way out to sea as the pirates say, to only discover that all you have is a life preserver. It might be several months before you might rank with keywords and by the time you find out it’s the wrong keyword, you’ve already spent all your money on the wrong tool.
What makes a good Keyword Research Tool?
Well it all comes down to 3 basic criteria that makes for a great Keyword Research Tool.
- How much competition does the keyword have
- How much traffic does the keyword get
- Does the keyword make sense.
For all those pirates out there, land ho. Lets find those keyword treasures, I’d like to hear some of your expeditions when searching for those little bits of treasure. Feel free to leave a comment below.
Check out my review on Wealthy affiliates, a community that pays it forward and believes in the ones they serve.